Thursday, August 5, 2010


Every time I see a pregnancy test commercial on television, my first thought is "who is asleep at the controls that I am being forced to watch something other than my show?" My next thoughts involve aggravation and slight offense. Why, why, WHY is so much money and technology being spent to make pregnancy tests "easier for a woman to read"? Fourteen years ago you had to look for pink lines, and I do not recall myself, or any of my friends, being so baffled by the findings on the stick that they had to call for backup. Even if you weren't clearly convinced that the color in the window was pink ("oooh, is that more reddish-orange"), there either were lines, or were NOT. The ads don't claim to be making the tests "more reliable"...just easier to read. Then, I am forced to ponder whether the insinuation is just that a female would have trouble reading the results--either due to some emotional component, or intellectual deficiency. That makes me feel even better that the other gender, stereotypically thought to be unable to read road maps, might be able to follow any other colored lines. I just don't want to meet the folks who have tried deciphering the magic wand pregnancy test, and threw their arms up in defeat. How far away are we from a voice chip proclaiming the news?

Last night as I was getting dinner ready, I saw some information on my bag of raviolis that further suggested that consumers are viewed as total idiots.

"Keep frozen"--ok, good to know. "Ready to cook"--well, I'm not sure what else I'd do to them, but ok. "Sauce not included"??????? It is a clear plastic bag. The photo does not even show sauce (blasphemy to suggest I might enjoy them without). Where is the disclaimer that I will have to provide my own plate?

1 comment:

  1. Perhaps the manufacturers next focus could be the "capture!!!!" Just think of the word content and video selection appropriate for the t.v. viewership.